The new strategic brand management : creating and sustaining brand equity long term
by
 
Kapferer, Jean-Noël.

Title
: 
The new strategic brand management : creating and sustaining brand equity long term

Author
: 
Kapferer, Jean-Noël.

ISBN
: 
9780749442835

Personal Author
: 
Kapferer, Jean-Noël.

Edition
: 
3rd ed.

Publication Information
: 
London ; Sterling, VA. : Kogan Page, 2004.

Physical Description
: 
xiv, 497 pages ; 25 cm

General Note
: 
Revised edition of: Strategic brand management. 1994?

Contents
: 
Rev. ed. of: Strategic brand management. [1994?], c1992.

Abstract
: 
This in-depth account of every aspect of brand management is destined to become the definitive book on the topic for many years to come. Packed with examples and case studies, it pays particular attention to the development of global brands.

Subject Term
: 
Brand name products -- Management.
 
Gestion.
 
Marketing.
 
Merken.
 
Produit de marque.
 
Strategisch management.
 
Produits de marque -- Gestion.
 
Brand name products -- Management. (OCoLC)fst00837891
 
Management. (DE-588)4037278-9
 
Marke. (DE-588)4074577-6
 
Markenpolitik. (DE-588)4144679-3
 
Strategisches Management. (DE-588)4124261-0
 
Markenartikel.
 
Markenpolitik.

Added Author
: 
Kapferer, Jean-Noël. Strategic brand management.

Electronic Access
: 
Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
 
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
 
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm


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