Past principles: a history of good, ethical graphic design / Steven Heller -- Current values: issues of ethical design in contemporary practice -- Practical issues: ethical considerations for your design practice -- Stefan Sagmeister: TrueMajority campaign -- S-W-H and eat: Ecover Rebrand -- Flat Inc.: public service announcements -- Modern Dog Design Co.: AmphetaZINE -- Ellie Ridsdale: walking the way to health initiative -- Caro Howell and Dan Porter: i-Map on-line art resource -- Gert Dumbar: Bangladesh birth-control project -- Worldstudio Foundation: Sphere Magazine -- Koji Mizutani: Merry in Kobe -- thomas.matthews: The Earth Centre.