Introduction to business management : fresh perspectives
by
 
Botha, Stephné.

Title
: 
Introduction to business management : fresh perspectives

Author
: 
Botha, Stephné.

ISBN
: 
9781775783022

Publication Information
: 
Cape Town : Pearson, 2012.

Physical Description
: 
viii, 328 pages : illustrations ; 28 cm + 1 CD-ROM (4 3/4 in.)

General Note
: 
The CD-ROM for students contains more than 120 detailed answers to the end-of-chapter questions in the textbook to encourage revision; more than 130 multiple-choice questions to monitor understanding; case studies (written and video format) with questions to assess application; simulations provide real-world decision-making opportunities; keywords and chapter summaries from the book facilitate learning.

Contents
: 
The context of business -- What is business management? / Entrepreneurship and small business management / The business environment / The nature of management -- Getting to know management / Management theory and practice: past and present / Management competencies / The management tasks -- Planning / Organising / Leading / Control / The business functions -- Human resource management / Marketing / Financial management / Operations management / Managing it all

Subject Term
: 
Industrial management.
 
Industrial management. (OCoLC)fst00971246

Added Author
: 
Botha, Stephné.
 
Musengi, Sandra.
 
Alsemgeest, Liezel.


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RC BraamfonteinGeneral Books000167150658 INT1
RC Pretoria CBDGeneral Books000174115658 INT1
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VC SandtonGeneral Books000188818658 INT4