Applications in basic marketing : clippings from the popular business press
by
 
Perreault, William D., Jr.

Title
: 
Applications in basic marketing : clippings from the popular business press

Author
: 
Perreault, William D., Jr.

ISBN
: 
9780072557985

Personal Author
: 
Perreault, William D., Jr.

Edition
: 
2002-2003 ed.

Publication Information
: 
Boston, Mass. : McGraw-Hill/Irwin, ©2003.

Physical Description
: 
ix, 214 pages : illustrations ; 26 cm

Subject Term
: 
Marketing -- Management.

Added Author
: 
McCarthy, E. Jerome (Edmund Jerome)


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