Buyer behaviour : understanding consumer psychology and marketing
by
 
Du Plessis, P. J. (Phillipus Jacobus), 1943-

Title
: 
Buyer behaviour : understanding consumer psychology and marketing

Author
: 
Du Plessis, P. J. (Phillipus Jacobus), 1943-

ISBN
: 
9780195764444

Personal Author
: 
Du Plessis, P. J. (Phillipus Jacobus), 1943-

Edition
: 
4th ed.

Publication Information
: 
Cape Town, South Africa ; New York : Oxford University Press, 2007.

Physical Description
: 
xvi, 388 pages : illustrations ; 24 cm

General Note
: 
Revised edition of: Buyer behaviour : a multi-cultural approach. 3rd ed. Oxford : Oxford University Press, c2003.

Subject Term
: 
Target marketing.
 
Consumer behavior.
 
Consumers -- South Africa.
 
Customer relations.
 
Marketing research.
 
Consumers -- Research.

Added Author
: 
Rousseau, Deon.
 
Boshoff, Christo.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168023651595658.8342 D936B 20071
VEGA BordeauxPrescribed books000113860658.802 DUP1
VEGA BordeauxPrescribed books000006654658.802 DUP2
VEGA BordeauxPrescribed books000006927658.802 DUP3
VEGA BordeauxPrescribed books000007981658.802 DUP4
VEGA Cape TownGeneral Books000035013658.8342 DUP1
VEGA DurbanRecommended Books000011013658.802 DUP1
VEGA DurbanRecommended Books000013931658.802 DUP2
VEGA DurbanRecommended Books000013929658.802 DUP3
VEGA DurbanGeneral Books000013633658.802 DUP4
VEGA PretoriaRecommended Books000135639658.834 DUP1