Beyond branding : how the new values of transparency and integrity are changing the world of brands
by
 
Ind, Nicholas.

Title
: 
Beyond branding : how the new values of transparency and integrity are changing the world of brands

Author
: 
Ind, Nicholas.

ISBN
: 
9780749443993

Publication Information
: 
London : Kogan Page, 2005.

Physical Description
: 
254 pages ; 24 cm

General Note
: 
Originally published: 2003.

Subject Term
: 
Brand name products.
 
Business names.
 
Integrity.
 
Business ethics.

Added Author
: 
Ind, Nicholas.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020379489658.827 I.38B 20051
VC SandtonGeneral Books000053519658.827 BEY1
VEGA BordeauxGeneral Books000005158658.827 BEY1
VEGA Cape TownGeneral Books000039916658.827 BEY1
VEGA Cape TownGeneral Books000039819658.827 BEY2
VEGA DurbanRecommended Books000014098658.827 BEY1