From Abundance to Authenticity: The Rise of the New Consumers -- From scarcity to abundance--from abundance to authenticity -- The anatomy of the soul -- New Consumers vs Old Consumers -- New Consumers 'r' us -- Persuading New Consumers: The Quest for Authenticity -- The lure of authenticity -- Authenticity, alienation and self-actualization -- Liking and authenticity -- Authenticity, credibility and expertise -- Authenticity and story telling -- Authenticity--your company's passport to prosperity -- The New Scarcities of Time, Attention and Trust -- Scarcities of time -- Scarcities of attention -- Scarcities of trust -- Scarcities of time, attention and trust can only get worse -- Tastespace: Creating the Ultimate Mall -- Why segmentation fails -- The ultimate mall -- Data mining -- Taste webs -- Exploiting tastespace -- When intuition replaces computer power -- Why Buzz Beats Hype: Cool Hunters, Mavens and the New Consumers -- Mavens--the power behind sales success -- Cool hunters and mavens--the true market makers -- Buzz vs hype -- How new ideas are adopted--buzz and diffusion -- Cool hunters, mavens and the cycle of innovation -- Identifying cool hunters and mavens -- Involving the New Consumer -- Why New Consumers get involved -- The rise of third places -- Information encourages involvement -- Why employees must be as involved as New Consumers -- Retail Heaven--Retail Hell: Why New Consumers Loathe 'Doing the Shopping' -- How stressful is shopping? -- What makes shopping so stressful?