Introduction : from cave painting to wonkette : a short history of blogging / Toward a more participatory democracy / The secrets of [Howard] Dean's success (and the Democrats' failure) / Extreme democracy, blog-style / Blogging the presidency / Dove becomes hawk in blog transformation / Sex, lies, and political scrapes / Fear and laptops on the campaign trail / Web of influence / The voice of the customer / Blogs : humanizing the face of corporate America / The whole becomes hugely greater / Japanese blogger champions Internet democracy / Take an obsession, then feed it! / Is it the tortoise against the hare? / The blog business : it's more like music than publishing / Going out on a limb, where the fruit is / Marketers must learn to respect their customers / Building a more powerful network with blogging / The new meaning of "going to lunch with your publisher" / Our customers want authenticity / Why there's no escaping the blog / Blogs will change your business / I blog, therefore I am / Child star turned blogger discovers life's second act / A GI blogs the war in Iraq / A mayhem of media possibilities / Big media guy learns to "trust the readers" / Blogs as bottom-up innovation / Will blog for book deals / Confessions of a distinguished cultural blogger / A weblog saved my life last night / Where have all the journalists gone? / Making global voices heard / Gazing at the crystal ball of blogging / Punching holes in old faded mirrors / My so-called blog / Meet Joe Blog / A blogger's creed / Blogworld and its gravity : the new amateur journalists weigh in