Attention! : how to interrupt, yell, whisper, and touch consumers
by
 
Sacharin, Ken.

Title
: 
Attention! : how to interrupt, yell, whisper, and touch consumers

Author
: 
Sacharin, Ken.

ISBN
: 
9780471389972

Personal Author
: 
Sacharin, Ken.

Publication Information
: 
New York : Wiley, 2001.

Physical Description
: 
xii, 209 pages : illustrations ; 23 cm

General Note
: 
"An Adweek book."

Contents
: 
pt. I. The Power of Marketing Is Eroding ... from Lack of Attention. 1. What's Wrong with Yesterday's Marketing? 2. What Marketers Need Today -- pt. II. Getting Attention in a Crowded Room: The Techniques of Attention Mechanics. 3. Entering the Crowded Room. 4. Interrupt Politely. 5. Pay for It. 6. Be Brief. 7. Yell Occasionally. 8. Whisper. 9. Be Different. 10. Touch. 11. Tell a Story. 12. Mingle. 13. Network. 14. Building a Networked Communications Plan -- pt. III. Attention Mechanics: How to Get Started. 15. The Tools of Attention Mechanics. 16. Measurement. 17. Conclusion.

Subject Term
: 
Advertising.
 
Publicité
 
Advertising. (OCoLC)fst00797511
 
Advertenties.

Electronic Access
: 
Table of contents http://catdir.loc.gov/catdir/toc/onix06/2001267190.html
 
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html
 
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001267190.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015689298659.1 S121A 20011
VEGA BordeauxGeneral Books000006184659.121 SAC1