Creative advertising : theory and practice
by
Moriarty, Sandra E. (Sandra Ernst)
Title
:
Creative advertising : theory and practice
Author
:
Moriarty, Sandra E. (Sandra Ernst)
ISBN
:
9780131889477
Personal Author
:
Moriarty, Sandra E. (Sandra Ernst)
Publication Information
:
Englewood Cliffs, N.J. : Prentice-Hall, ©1986.
Physical Description
:
ix, 372 pages : illustrations ; 25 cm
Subject Term
:
Advertising.
Werbung -- USA.
Publicité
Advertising. (OCoLC)fst00797511
Kreativität.
Werbung.
Kreativität. (DE-588)4032903-3
Werbung. (DE-588)4065541-6