Marketing strategy : planning and implementation
by
 
Walker, Orville C.

Title
: 
Marketing strategy : planning and implementation

Author
: 
Walker, Orville C.

ISBN
: 
9780256261189
 
9780071168472

Personal Author
: 
Walker, Orville C.

Edition
: 
3rd ed.

Publication Information
: 
Boston : Irwin/McGraw-Hill, ©1999.

Physical Description
: 
xxiii, 393 pages : illustrations ; 26 cm.

Series
: 
McGraw-Hill International editions. Marketing & advertising series
 
McGraw-Hill International editions. Marketing & advertising series.

Contents
: 
Opportunity analysis -- Formulating marketing strategies -- Implementation and control.

Subject Term
: 
Marketing -- Management.
 
Administración de mercadeo.

Added Author
: 
Boyd, Harper W.
 
Larréché, Jean-Claude.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
RC BraamfonteinGeneral Books000089105658.8021
RC BraamfonteinGeneral Books000089854658.8022
VC Cape TownGeneral Books000000502658.802 WAL1
VC Cape TownGeneral Books000000725658.802 WAL2
VC Cape TownGeneral Books000000726658.802 WAL3
VC Durban NorthGeneral Books000020536658.802 WAL1
VC Durban NorthGeneral Books000020140658.802 WAL2
VC Nelson Mandela BayGeneral Books000040363658.802 WAL1
VC Nelson Mandela BayGeneral Books000040041658.802 WAL2
VC PietermaritzburgGeneral Books000090483658.802 WAL1
VC PretoriaGeneral Books000060046658.802 WAL1
VC SandtonGeneral Books000052222658.802 WAL1
VEGA Cape TownGeneral Books000039081658.802 WAL1