Marketing strategy
by
 
Walker, Orville C.

Title
: 
Marketing strategy

Author
: 
Walker, Orville C.

ISBN
: 
9780071116749

Personal Author
: 
Walker, Orville C.

Edition
: 
5th ed.

Publication Information
: 
Maidenhead : McGraw-Hill Education, 2005.

Physical Description
: 
1 volume

General Note
: 
Previous edition: 2002.

Subject Term
: 
Marketing -- Management.
 
Strategic planning.
 
Mercadotecnia.

Added Author
: 
Mullins, John W. (John Walker)
 
Boyd, Harper W.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020398984658.8 W182M 20063
IIEMSAGeneral Books33168025416435658.8 W182M 20064
IIEMSAGeneral Books33168025507829658.802 W182M 20051
VEGA BordeauxGeneral Books000006780658.802 WAL1
VEGA Cape TownGeneral Books000035187658.802 WAL1