Keeping promises: the impact of brands on society/Part One / Keeping promises: the impact of brands on society/Part Two / Your education is brought to you by our sponsors: advertising, marketing, and corporate sponsorship in America's public schools / Branding: a uniquely American phenomenon / Thoughts on identity at the century's end / Protecting corporate identity / Identity imperatives for the information age / What's bad about good design / Written word: the designer as executor, agent, and provocateur / Toward a new ecology / Is functionalism functional? The relationship between function and purity / Current state of our currency / State of our ballot / You eat the soup / Confessions of a closet situationist / First things first: a second look / Step one: put money where mouth is / Crisis as opportunity: creating revolutionary thinking / How to become famous / Few reasons we're all doing worse work / Two scripts / Designers and visibility: design -- not biology -- is destiny / (Thinking about communication) / Blowing up the museum / Postindustrial postliteracy: thoughts inspired by an evening of communication / Where ideas come from / Please pass the effigy: animation and storytelling in packaging / Beauty / Design in a time of weird, wild change / None of my business / Mirror mirror ... / What's after world domination? / Express yourself: it's later than you think