Arts marketing
by
Kerrigan, Finola.
Title
:
Arts marketing
Author
:
Kerrigan, Finola.
ISBN
:
9780750659680
Personal Author
:
Kerrigan, Finola.
Publication Information
:
Oxford [England] ; Burlington, MA : Elsevier Butterworth-Heinemann, 2004.
Physical Description
:
x, 223 pages : illustrations ; 25 cm
Abstract
:
'Arts Marketing' focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur.
Subject Term
:
Arts -- Marketing.
Arts -- Marketing. (OCoLC)fst00817780
Added Author
:
Fraser, Peter.
Özbilgin, Mustafa.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Bordeaux | General Books | 000005242 | 700.688 FRA | 1 |