Fundamentals of marketing
by
 
Stanton, William J.

Title
: 
Fundamentals of marketing

Author
: 
Stanton, William J.

ISBN
: 
9780070609433
 
9780071003049

Personal Author
: 
Stanton, William J.

Edition
: 
8th ed.

Publication Information
: 
New York : McGraw-Hill, ©1987.

Physical Description
: 
xx, 666 pages : illustrations (some color) ; 25 cm.

Series
: 
McGraw-Hill series in marketing
 
McGraw-Hill series in marketing.

Subject Term
: 
Marketing.
 
Marketing -- Case studies.
 
Marketing. (OCoLC)fst01010167

Added Author
: 
Futrell, Charles.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC PietermaritzburgGeneral Books000103705658.8 STAN1