Strategic marketing
by
 
Cravens, David W.

Title
: 
Strategic marketing

Author
: 
Cravens, David W.

ISBN
: 
9780070275430
 
9780071169417

Personal Author
: 
Cravens, David W.

Edition
: 
6th ed.

Publication Information
: 
Boston : Irwin/McGraw-Hill, ©2000.

Physical Description
: 
xvi, 752 pages : illustrations ; 25 cm.

Series
: 
The Irwin/McGraw-Hill series in marketing
 
Irwin/McGraw-Hill series in marketing.

Subject Term
: 
Marketing -- Decision making.
 
Marketing -- Management.
 
Marketing -- Management -- Case studies.
 
Mercadotecnia -- Toma de decisiones.
 
Mercadotecnia -- Administración.
 
Mercadotecnia -- Administración -- Estudio de casos.
 
Marketing -- Decision making. (OCoLC)fst01010188
 
Marketing -- Management. (OCoLC)fst01010209
 
Internationale marketing.

Genre
: 
Case studies. (OCoLC)fst01423765

Electronic Access
: 
Table of contents http://catdir.loc.gov/catdir/toc/mh022/99010060.html
 
Publisher description http://catdir.loc.gov/catdir/description/mh023/99010060.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
RC BraamfonteinGeneral Books000015305658.820 CRA1
RC BraamfonteinGeneral Books000088062658.820 CRA2