Promotional management
by
 
Govoni, Norman A. P.

Title
Promotional management

Author
Govoni, Norman A. P.

ISBN
9780137310197

Personal Author
Govoni, Norman A. P.

Publication Information
Englewood Cliffs, N.J. : Prentice-Hall, ©1986.

Physical Description
xiii, 578 pages ; 24 cm

Subject Term
Marketing.
 
Sales promotion.
 
Marketing -- Werbung -- Kaufmännische Berufe.
 
Marketing. (OCoLC)fst01010167
 
Sales promotion. (OCoLC)fst01103868
 
Verkooptechnieken.
 
Ventes -- Promotion.
 
Sales-promotion.
 
Marketing. (DE-588)4037589-4
 
Sales-promotion. (DE-588)4076968-9

Added Author
Eng, Robert J.
 
Galper, Morton.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
RC BraamfonteinGeneral Books000015046658.82 GOV1