Direct marketing
by
Katzenstein, Herbert.
Title
:
Direct marketing
Author
:
Katzenstein, Herbert.
ISBN
:
9780023624254
9780029465868
Personal Author
:
Katzenstein, Herbert.
Edition
:
2nd ed.
Publication Information
:
New York : Macmillan Pub. Co. ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, ©1992.
Physical Description
:
514 pages : illustrations
Subject Term
:
Direct marketing.
Direct marketing. (OCoLC)fst00894544
Direktmarketing. (DE-588)4012421-6
Marketing direct.
Genre
:
Einführung.
Added Author
:
Sachs, William S., 1919-2010.