The handbook of public relations
by
Skinner, J. C. (J. Chris)
Title
:
The handbook of public relations
Author
:
Skinner, J. C. (J. Chris)
ISBN
:
9781868125661
9781868640355
Personal Author
:
Skinner, J. C. (J. Chris)
Edition
:
4th ed.
Publication Information
:
Halfway House : Southern Book Publishers, 1995.
Physical Description
:
458 pages : illustrations ; 23 cm
Contents
:
Scope and ethics of public relations ; Cross-cultural communication ; House journals ; Promotional activities ; Exhibitons and trade fairs ; Conferences and seminars ; Corporate image and corporate identity.
Subject Term
:
Public relations -- South Africa.
Added Author
:
Von Essen, L. M. (Llew M.)
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VC Sandton | General Books | 000051559 | 659.2 SKI | 1 |
| VC Sandton | General Books | 000051560 | 659.2 SKI | 2 |
| VEGA Pretoria | General Books | 000147683 | 659.2 SKI | 1 |