A Business Marketing Perspective -- The Business Market: Perspectives on the Organizational Buyer -- Organizational Buying Behavior -- Customer Relationship Management Strategies for Business Markets -- Segmenting the Business Market -- Organizational Demand Analysis -- Business Marketing Planning: Strategic Perspectives -- Business Marketing Strategies for Global Markets -- Managing Products for Business Markets -- Managing Innovation and New Industrial Product Development -- Managing Services for Business Markets -- Managing Business Marketing Channels -- E-Commerce Strategies for Business Markets -- Supply Chain Management -- Pricing Strategy for Business Markets Business Marketing Communications: Advertising and Sales Promotion -- Business Marketing Communications: Managing the Personal Selling Function -- Controlling Business Marketing Strategies.