What is visual culture? / Jessica Evans and Stuart Hall -- Part I: Cultures of the visual. Introduction / Jessica Evans. A. Rhetoric of the image. The natural attitude / Norman Bryson ; Rhetoric of the image / Roland Barthes ; Art, common sense and photography / Victor Burgin ; Myth today / Roland Barthes ; B. Techniques of the visible. Panopticism / Michel Foucault ; The work of art in the age of mechanical reproduction / Walter Benjamin ; The image-world / Susan Sontag ; Separation perfected / Guy Debord ; The bottom line on planet one: squaring up to The face / Dick Hebdige -- Part II: Regulating photographic meanings. Introduction / Jessica Evans. C. Theorizing photography. On the institutions of photography / Simon Watney ; The social definition of photography / Pierre Bourdieu ; Reading an archive: photography between labour and capital / Allan Sekula ; Photography's discursive spaces / Rosalind Krauss ; D. Institutions and practices in photography. The museum's old, the library's new subject / Douglas Crimp ; Living with contradictions: critical practices in the age of supply-side aesthetics / Abigail Solomon-Godeau ; Evidence, truth and order: a means of surveillance / John Tagg ; Feeble monsters: making up disabled people / Jessica Evans ; Marketing mass photography / Don Slater -- Part III: Looking and subjectivity. Introduction / Stuart Hall. E. Theoretical perspectives. Ideology and ideological state apparatuses (notes toward an investigation) / Louis Althusser ; Fetishism / Sigmund Freud ; The scoptophilic instinct and identification / Otto Fenichel ; The subject / Kaja Silverman ; Fantasia / Elizabeth Cowie ; The other question: the stereotype and colonial discourse ; F. Gendering the gaze. Visual pleasure and narrative cinema / Laura Mulvey ; Desperately seeking difference / Jackie Stacey ; White privilege and looking relations: race and gender in feminist film theory / Jane Gaines ; Sexuality in the field of vision / Jacqueline Rose ; G. 'Seeing' racial difference. The fact of blackness / Frantz Fanon ; Alexander von Humboldt and the reinvention of America / Mary Louise Pratt ; Reading racial fetishism: the photographs of Robert Mapplethorpe / Kobena Mercer ; Dark continents: epistemologies of racial and sexual difference in psychoanalysis and the cinema / Mary Ann Doane ; White / Richard Dyer.