Marketing research essentials
by
 
McDaniel, Carl, Jr., 1941-

Title
: 
Marketing research essentials

Author
: 
McDaniel, Carl, Jr., 1941-

ISBN
: 
9780324023176
 
9780324028409
 
9780324037135

Personal Author
: 
McDaniel, Carl, Jr., 1941-

Edition
: 
3rd ed.

Publication Information
: 
Cincinnati, Ohio : South-Western College Pub., ©2001.

Physical Description
: 
1 volume (various pagings) : illustrations ; 26 cm + 1 computer optical disc (4 3/4 in.)

Subject Term
: 
Marketing research.

Added Author
: 
Gates, Roger H., 1942-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC Durban NorthGeneral Books000021684658.83 MAC1
VC PietermaritzburgGeneral Books000090282658.83 MACD1
VC SandtonGeneral Books000051480658.83 MCD1
VEGA BordeauxGeneral Books000006599658.83 MCD1