Marketing research : a problem-solving approach
by
 
Sudman, Seymour.

Title
: 
Marketing research : a problem-solving approach

Author
: 
Sudman, Seymour.

ISBN
: 
9780079136701
 
9780071158626

Personal Author
: 
Sudman, Seymour.

Publication Information
: 
Boston : McGraw-Hill, ©1998.

Physical Description
: 
xii, 737 pages : illustrations ; 26 cm + 1 computer disc (3.5 in.).

Series
: 
Irwin/McGraw-Hill series in marketing
 
Irwin/McGraw-Hill series in marketing.

Contents
: 
An overview of marketing research -- Sources of market research data -- Tools for primary data collection.

Subject Term
: 
Marketing research.

Added Author
: 
Blair, Edward, 1923-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
RC BraamfonteinGeneral Books000019038658.83 SUD1
VC Cape TownGeneral Books000000521658.83 SUD1
VC Cape TownGeneral Books000026378658.83 SUD2
VC Durban NorthGeneral Books000023223658.83 SUD1
VC Durban NorthGeneral Books000023112658.83 SUD2
VC PietermaritzburgGeneral Books000090275658.83 SUD1
VC SandtonGeneral Books000051478658.83 SUD1
VEGA BordeauxGeneral Books000051476658.83 SUD1