Consumer market research handbook
by
 
Worcester, Robert M.

Title
Consumer market research handbook

Author
Worcester, Robert M.

ISBN
9780077070755

Edition
3rd rev. and enl. ed.

Publication Information
London : McGraw-Hill, 1986.

Physical Description
ix, 840 pages : illustrations ; 25 cm

Subject Term
Marketing research.

Added Author
Worcester, Robert M.
 
Downham, John.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxGeneral Books000006502658.8 WOR1