Consumer behavior: a managerial and consumer perspective -- Consumerism -- Consumer decision making -- Complex decision making -- Comsumer learning, habit, and brand loyalty -- Low involvement decision making -- The individual consumer -- Consumer preceptions -- Consumer information processing -- Consumer attitudes -- Attitude reinforcement and change -- Demographics and social class -- Personality and lifestyle influences -- market segmentation and product positioning -- Environmental influences on consumer behavior -- Cultural influences -- Cross-cultural and subcultural influences -- Reference group influences -- Family influences -- Situational influences -- Communications processes -- Word-of-mouth communication and opinion leadership -- The diffusion of innovations -- Marketing communications.