Consumer behavior : building market strategy
by
 
Hawkins, Del I.

Title
: 
Consumer behavior : building market strategy

Author
: 
Hawkins, Del I.

ISBN
: 
9780071153249
 
9780256218954

Personal Author
: 
Hawkins, Del I.

Edition
: 
7th ed.

Publication Information
: 
Boston, Mass. : McGraw-Hill, 1998.

Physical Description
: 
xxv, 760 pages : illustrations ; 26 cm.

Series
: 
The Irwin/McGraw-Hill series in marketing
 
Irwin/McGraw-Hill series in marketing.

Abstract
: 
The major purpose of this text is to give students the knowledge and skills necessary to perform detailed consumer analysis in order to understand markets and develop effective marketing strategies.

Subject Term
: 
Consumer behavior -- United States.
 
Market surveys -- United States.

Added Author
: 
Best, Roger J.
 
Coney, Kenneth A.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC SandtonGeneral Books000053479658.834 HAW1
VEGA BordeauxGeneral Books000006582658.834 HAW1
VEGA BordeauxGeneral Books000116164658.834 HAW2