Understanding consumer behavior
by
 
Peter, J. Paul.

Title
: 
Understanding consumer behavior

Author
: 
Peter, J. Paul.

ISBN
: 
9780256122787

Personal Author
: 
Peter, J. Paul.

Publication Information
: 
Burr Ridge, Ill. : Irwin, 1994.

Physical Description
: 
xv, 485 pages : color illustrations ; 26 cm.

Series
: 
The Irwin series in marketing
 
Irwin series in marketing.

Subject Term
: 
Consumer behavior -- United States -- Case studies.

Added Author
: 
Olson, Jerry C. (Jerry Corrie), 1944-

Electronic Access
: 
Table of contents http://www.gbv.de/dms/hbz/toc/ht006687814.pdf


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168023603943658.8342 P478.U 19941
RC BraamfonteinGeneral Books000081423658.834 PET1
VC SandtonGeneral Books000053994658.834 PET1
VEGA BordeauxGeneral Books000005751658.834 PET1