Consumer behavior and marketing strategy
by
 
Peter, J. Paul.

Title
: 
Consumer behavior and marketing strategy

Author
: 
Peter, J. Paul.

ISBN
: 
9780256261905

Personal Author
: 
Peter, J. Paul.

Edition
: 
5th ed.

Publication Information
: 
Boston : Irwin/McGraw-Hill, ©1999.

Physical Description
: 
xxv, 545 pages : illustrations (some color) ; 26 cm.

Series
: 
Irwin/McGraw-Hill series in marketing
 
Irwin/McGraw-Hill series in marketing.

Contents
: 
A perspective on consumer behavior -- Affect and cognition and marketing strategy.

Subject Term
: 
Consumer behavior.
 
Marketing.

Added Author
: 
Olson, Jerry C. (Jerry Corrie), 1944-

Electronic Access
: 
Table of contents http://catdir.loc.gov/catdir/toc/mh022/98016996.html
 
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/98016996-b.html
 
Publisher description http://catdir.loc.gov/catdir/description/mh023/98016996.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxGeneral Books0000057886580.834 PET1