Consumer behavior
by
 
Schiffman, Leon G.

Title
: 
Consumer behavior

Author
: 
Schiffman, Leon G.

ISBN
: 
9780131705319
 
9780131728592

Personal Author
: 
Schiffman, Leon G.

Edition
: 
4th ed.

Publication Information
: 
Englewood Cliffs, NJ : Prentice Hall, ©1991.

Physical Description
: 
xxiii, 680 pages : illustrations (some color) ; 27 cm

Subject Term
: 
Consumer behavior.
 
Motivation research (Marketing)
 
Consumers.

Added Author
: 
Kanuk, Leslie Lazar.

Electronic Access
: 
Table of contents http://www.gbv.de/dms/bowker/toc/9780131705319.pdf


LibraryMaterial TypeItem BarcodeShelf NumberCopy
RC BraamfonteinGeneral Books000184029658.864 SCH1
VC Durban NorthGeneral Books000021699658.8342 SCH1
VC SandtonGeneral Books000051745658.83 SCH1
VEGA BordeauxGeneral Books000006161658.834 SCH1
VEGA Cape TownGeneral Books000039020658.834 SCH1