Direct marketing : an integrated approach
by
McDonald, William J., Ph. D.
Title
:
Direct marketing : an integrated approach
Author
:
McDonald, William J., Ph. D.
ISBN
:
9780256197839
9780072905298
9780071159517
Personal Author
:
McDonald, William J., Ph. D.
Publication Information
:
Boston : Irwin/McGraw-Hill, ©1998.
Physical Description
:
xviii, 532 pages : illustrations ; 25 cm + 4 computer discs (3 1/2 in.).
Series
:
Irwin/McGraw-Hill series in marketing
Irwin/McGraw-Hill series in marketing.
Subject Term
:
Direct marketing.
Direct marketing -- Case studies.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Bordeaux | General Books | 000007304 | 658.84 MCD | 1 |
| VEGA Bordeaux | General Books | 000007223 | 658.84 MCD | 2 |