Public relations origins : definitions and history -- Management and organisation of public relations -- Role of the public relations practitioner -- Media context of contemporary public relations and journalism -- Public relations and democracy -- Community and society : corporate social responsibility (CSR) -- International context of public relations -- Public relations theories -- an applied overview : systems theories -- Public relations theories -- an applied overview : alternative approaches -- Public relations as planned communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image, reputation and identity.