Consumers
by
 
Arnould, Eric J.

Title
Consumers

Author
Arnould, Eric J.

ISBN
9780072537147
 
9780071214261
 
9780071247092

Personal Author
Arnould, Eric J.

Edition
2nd ed.

Publication Information
Boston : McGraw-Hill/Irwin, ©2004.

Physical Description
xxv, 845, [22] pages : color illustrations ; 27 cm.

Series
McGraw-Hill/Irwin series in marketing
 
McGraw-Hill/Irwin series in marketing.

Contents
pt. 1. An overview of consumer behavior -- Ch. 1. Introduction : the world of consumers -- Ch. 2. The changing world of consumption -- Ch. 3. The meaning and nature of culture -- Ch. 4. Consumption meanings -- pt. 2. Marketing decisions and consumer behavior -- Ch. 5. Consumer behaviors and marketing strategies -- Ch. 6. Learning about consumers -- pt. 3. Consumers as interpreters -- Ch. 7. Consumer motives, goals, and involvement -- Ch. 8. Perception : worlds of sensations -- Ch. 9. Experience, learning, and knowledge -- Ch. 10. The self and selves -- pt. 4. Consumers in social context -- Ch. 11. Lifestyles : consumption subcultures -- Ch. 12. Economic and social segments -- Ch. 13. Organizational and household behaviors -- Ch. 14. Interpersonal influence -- pt. 5. Consumer action -- Ch. 15. Consumer attitudes and decisions -- Ch. 16. Acquiring things -- Ch. 17. Consumer innovation -- Ch. 18. Consumer satisfaction -- Ch. 19. Disposition, recycling, and reuse.

Abstract
See: http://catdir.loc.gov/catdir/description/mh031/2002041065.html

Subject Term
Consumer behavior.
 
Consumer behavior -- United States.
 
Consumentengedrag.
 
Culturele aspecten.

Added Author
Price, Linda L. (Linda LaVonne), 1952-
 
Zinkhan, George M. (George Martin)

Electronic Access
Table of contents http://catdir.loc.gov/catdir/toc/mh031/2002041065.html
 
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002041065.html


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