International marketing strategy : analysis, development and implementation
by
 
Doole, Isobel.

Title
: 
International marketing strategy : analysis, development and implementation

Author
: 
Doole, Isobel.

ISBN
: 
9781861527721

Personal Author
: 
Doole, Isobel.

Edition
: 
3rd ed.

Publication Information
: 
Australia ; London : Thomson Learning, 2001.

Physical Description
: 
453 pages ; 26 cm

General Note
: 
2nd ed.: London: International Thomson Business, 1999.
 
Includes index.

Subject Term
: 
Export marketing -- Management.
 
Export marketing -- Management -- Case studies.

Added Author
: 
Lowe, Robin, 1945-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxGeneral Books000007177658.848 DOO2