The golden age of advertising-- the 50s
by
 
Heimann, Jim, 1948-

Title
The golden age of advertising-- the 50s

Author
Heimann, Jim, 1948-

ISBN
9783822840900

Publication Information
Köln : Taschen, ©2005.

Physical Description
351 pages : chiefly color illustrations ; 23 cm

General Note
Includes index.

Abstract
Second in a series of books featuring advertising by era, All-American Ads of the 50s offers page after page of products that made up the happy-days decade. The start of the cold war spurred a buying frenzy and a craze for new technology that required ad campaigns to match. The nuclear age left its mark all over the advertisements, with a spotlight on planes, rockets, and even mushroom clouds. Shiny, big, beautiful cars abound, styled to keep up with the space age. Editor Jim Heimann, in his essay "From Poodles to Presley, Americans Enter the Atomic Age," explains: "Car designers came up with exaggerated tail fins for automobiles to express this new accelerated speed." Modernist home interiors look slick and shiny with their molded plastic furniture and linoleum floors. While clothing and furniture styles look strangely contemporary--a testament to our current obsession with vintage--some things have definitely changed. A baby sells Marlboro cigarettes! Also included are chapters on movies, food, and travel. --J.P. Cohen.

Subject Term
Advertising -- United States -- History -- 20th century.

Added Author
Heimann, Jim, 1948-
 
Wilkerson, Willy R.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxGeneral Books000005187659.132 GOL1