Harvard business review on the innovative enterprise.
Title
:
Harvard business review on the innovative enterprise.
ISBN
:
9781591391302
Publication Information
:
Boston : Harvard Business School Pub., ©2003.
Physical Description
:
vii, 195 pages ; 21 cm.
Series
:
The Harvard business review paperback series
Harvard business review paperback series.
General Note
:
Includes index.
Contents
:
Creativity under the gun / Teresa M. Amabile, Constance N. Hadley, and steven J. Kramer -- Tough-minded ways to get innovative / Andrall E. Pearson -- Breaking out of the innovation box / John D. Wolpert -- The sputtering R & D machine / Martha Craumer -- Inspiring innovation / Ellen Peebles -- The discipline of innovation / Peter F. Drucker -- Research that reinvents the corporation / John Seely Brown -- Creativity is not enough / Theodore Levitt.
Abstract
:
"It's not enough to come up with great ideas - companies must ultimately turn those ideas into profits. This collection is full of tried-and-true specific managerial techniques, processes, and policies that set innovative leaders apart from their less successful competitors."--Jacket.
Subject Term
:
Technological innovations.
Creative ability in business.
Research, Industrial.
Added Uniform Title
:
Harvard business review.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Bordeaux | General Books | 000007316 | 658.4063 HAV | 1 |