Corporate communication strategy
by
 
Steyn, Benita.

Title
: 
Corporate communication strategy

Author
: 
Steyn, Benita.

ISBN
: 
9781868539314

Personal Author
: 
Steyn, Benita.

Publication Information
: 
Sandton : Heinemann, 2000.

Physical Description
: 
241 pages

Contents
: 
Strategic management of corporate communication ; Research as a strategic tool ; Environmental scanning ; Management of stakeholders, publics and activists ; Issue management.

Subject Term
: 
Communication in organizations -- South Africa.
 
Business communication -- South Africa.

Added Author
: 
Puth, Gustav.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015705110658.450968 S853C 20001
IIEMSAGeneral Books33168025411550658.450968 S853C 20002
IIEMSAGeneral Books33168025464047658.450968 S853C 20003
VC Cape TownGeneral Books000004902658.450 STE1
VC Durban NorthGeneral Books000023654658.450 STE1
VC PietermaritzburgGeneral Books000093399658.450 STE1
VC SandtonGeneral Books000108283658.450 STE1
VEGA BordeauxGeneral Books000007468658.4509 STE1
VEGA PretoriaGeneral Books000160071658.450 STE1