Product strategy and management
by
 
Baker, Michael John.

Title
Product strategy and management

Author
Baker, Michael John.

ISBN
9780130653680

Personal Author
Baker, Michael John.

Publication Information
Englewood Cliffs, NJ : Prentice Hall, ©1999.

Physical Description
ix, 507 pages : illustrations ; 24 cm

Contents
The theoretical foundations -- New product development -- Product management.

Subject Term
Product management.
 
New products -- Management -- Case studies.

Added Author
Hart, Susan J.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC Durban NorthGeneral Books000023179658.56 BAK1
VC Durban NorthGeneral Books000023188658.56 BAK3
VC Nelson Mandela BayGeneral Books000040112658.5 BAK1
VC PietermaritzburgGeneral Books000090529658.5 BAK1
VC SandtonGeneral Books000053429658.56 BAK1
VC SandtonGeneral Books000051396658.56 BAK2
VC SandtonGeneral Books000052075658.56 BAK3
VEGA BordeauxGeneral Books000007209658.56 BAK1