Marketing
by
Etzel, Michael J.
Title
:
Marketing
Author
:
Etzel, Michael J.
ISBN
:
9780070189546
9780071147354
Personal Author
:
Etzel, Michael J.
Edition
:
11th ed.
Publication Information
:
New York : McGraw-Hill, ©1997.
Physical Description
:
1 volume (various pagings) : color illustrations ; 26 cm.
Series
:
McGraw-Hill series in marketing
McGraw-Hill series in marketing.
General Note
:
Revised edition of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994.
Contents
:
pt. 1. Modern marketing -- pt. 2. Target markets -- pt. 3. Product -- pt. 4. Price -- pt. 5. Distribution -- pt. 6. Promotion -- pt. 7. Marketing in special fields -- pt. 8. Managing the marketing effort.
Subject Term
:
Marketing.
Mercadeo.
Added Author
:
Walker, Bruce J.
Stanton, William J.
Stanton, William J. Fundamentals of marketing.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VC Durban North | General Books | 000024953 | 658.8 ETZ | 1 |
| VC Sandton | General Books | 000052154 | 658.8 ETZ | 1 |
| VEGA Bordeaux | General Books | 000005942 | 658.8 ETZ | 1 |
| VEGA Cape Town | General Books | 000039310 | 658.8 ETZ | 1 |
| VEGA Durban | General Books | 000014400 | 658.8 ETZ | 1 |