Principles and practice of marketing
by
 
Jobber, David, 1947-

Title
: 
Principles and practice of marketing

Author
: 
Jobber, David, 1947-

ISBN
: 
9780077107086

Personal Author
: 
Jobber, David, 1947-

Edition
: 
4th ed.

Publication Information
: 
New York ; London : McGraw-Hill Higher Education, 2003.

Physical Description
: 
xxxiv, 942 pages : color illustrations, color map, color portrait ; 26 cm

General Note
: 
Previous edition: London: McGraw-Hill, 2001.

Abstract
: 
Featuring more case studies, a special chapter on direct marketing and a more colourful design, this new edition of 'Principles and Practice of Marketing' will build on the success of the earlier editions.

Subject Term
: 
Marketing.
 
Marketing -- Europe -- Case studies.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxGeneral Books000006145658.8 JOB1