Marketing management.
by
 
Kotler, Philip.

Title
: 
Marketing management.

Author
: 
Kotler, Philip.

ISBN
: 
9780131357976
 
9780136010074
 
9780136010036
 
9780136010067

Personal Author
: 
Kotler, Philip.

Edition
: 
13th ed. / Philip Kotler, Kevin Lane Keller.

Publication Information
: 
Upper Saddle River, N.J. : Pearson/Prentice Hall, ©2009.

Physical Description
: 
816 pages : illustrations (chiefly color) ; 28 cm + 1 DVD

General Note
: 
"Pearson international edition"--Cover.
 
Accompanied by: DVD entitled: Marketing management video gallery 2009, Test item file / Steven M. and Alyssa B. Cox and Instructor's manual with video guide / Ronald N. Borrieci.

Subject Term
: 
Marketing -- Management.

Added Author
: 
Keller, Kevin Lane, 1956-
 
Cox, Alyssa.
 
Cox, Steven M. (Steven Michael), 1951- Test item file to accompany Marketing management, 13th ed.
 
Borrieci, Ronald N. Instructor's manual with video guide to accompany Marketing management, 13th ed.

Added Title
: 
Marketing management video gallery 2009.


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1:RCBMFOPrescribed books002049258658.8 KOT1
1:RCBMFOPrescribed books002049259658.8 KOT2
VC Durban NorthGeneral Books000125263658.8 KOT1
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VC PietermaritzburgGeneral Books000093493658.8 KOT1
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VEGA DurbanGeneral Books000012550658.8 KOT1
VEGA DurbanGeneral Books000011630658.8 KOT2