Marketing principles & perspectives
by
 
Bearden, William O., 1945-

Title
: 
Marketing principles & perspectives

Author
: 
Bearden, William O., 1945-

ISBN
: 
9780256218978

Personal Author
: 
Bearden, William O., 1945-

Edition
: 
2nd ed.

Publication Information
: 
Boston, Mass. : Irwin/McGraw-Hill, ©1998.

Physical Description
: 
xxxvi, 615 pages : illustrations (some color), color maps ; 29 cm.

Series
: 
Irwin/McGraw-Hill series in marketing
 
Irwin/McGraw-Hill series in marketing.

Subject Term
: 
Marketing -- United States.

Added Author
: 
Ingram, Thomas N.
 
LaForge, Raymond W.

Electronic Access
: 
Table of contents http://catdir.loc.gov/catdir/toc/mh022/97024735.html
 
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/97024735.html
 
Publisher description http://catdir.loc.gov/catdir/description/mh023/97024735.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxGeneral Books000005378658.8 BEA1
VEGA Cape TownGeneral Books0000395366587.8 BEA1