"Today's package designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Inside Design Matters Packaging 01 you'll discover innovative theories, processes, and methods used by cutting edge-design professionals around the world. All of the invaluable advice and practical solutions for overcoming challenges and creating memorable packages are carefully examined and discussed, but they're presented in a quick-hit format, making the information extremely accessible and easy to navigate" "Design Matters Packaging 01 also includes package examples of myriad shapes, colors, types, and materials, created for several different types if clients. They're all crafted by well-known designers, who lend their tips and tricks for successful package design."--Jacket.