Brand leadership
by
 
Aaker, David A., 1938-

Title
: 
Brand leadership

Author
: 
Aaker, David A., 1938-

ISBN
: 
9780743207676

Personal Author
: 
Aaker, David A., 1938-

Publication Information
: 
New York : Free Press, 2002.

Physical Description
: 
368 pages : facsimiles ; 23 x 15 cm

Subject Term
: 
Brand name products -- Management.

Added Author
: 
Joachimsthaler, Erich.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxPrescribed books000007474658.827 AAK1
VEGA BordeauxRecommended Books000007473658.827 AAK2
VEGA Cape TownGeneral Books000039616658.827 AAK1
VEGA Cape TownGeneral Books000039617658.827 AAK2
VEGA Cape TownGeneral Books000039618658.827 AAK3