On brand
by
 
Olins, Wally, 1930-2014.

Title
: 
On brand

Author
: 
Olins, Wally, 1930-2014.

ISBN
: 
9780500511459
 
9780500285152

Personal Author
: 
Olins, Wally, 1930-2014.

Publication Information
: 
London : Thames & Hudson, 2003.

Physical Description
: 
256 pages : illustrations ; 24 cm

General Note
: 
On t.p. the "R" in title appears as the registered trademark symbol.

Abstract
: 
Wally Olins draws on a lifetime's experience to explain why it is time to throw the old mission statements away, what happens when a brand goes global, when we shouldn't automatically assume that the customer comes first and how it might be good news that branding is set to spread even further.

Subject Term
: 
Brand name products.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxGeneral Books000005204658.827 OLI1
VEGA Cape TownGeneral Books000039611658.827 OLI1