Consumer behavior : building marketing strategy
by
 
Hawkins, Del I.

Title
: 
Consumer behavior : building marketing strategy

Author
: 
Hawkins, Del I.

ISBN
: 
9780072536867
 
9780071214698
 
9780072536928

Personal Author
: 
Hawkins, Del I.

Edition
: 
9th ed.

Publication Information
: 
Boston : McGraw-Hill Irwin, ©2004.

Physical Description
: 
xxvi, 790 pages : color illustrations ; 27 cm + 1 CD-ROM.

Series
: 
McGraw-Hill/Irwin series in marketing
 
McGraw-Hill/Irwin series in marketing.

Subject Term
: 
Consumer behavior -- United States.
 
Market surveys -- United States.
 
Consumer behavior -- United States -- Case studies.

Added Author
: 
Best, Roger J.
 
Coney, Kenneth A.

Electronic Access
: 
Inhaltsverzeichnis Consumer behavior


LibraryMaterial TypeItem BarcodeShelf NumberCopy
CataloguingUnknown16639-1002NO CONFIGURATION2
IIEMSAGeneral Books33168015738038658.83420973 H394C 20041
IIEMSAGeneral Books33168015738343658.83420973 H394C 20043
VEGA Cape TownGeneral Books000039197658.834 HAW1