Marketing research : within a changing information environment
by
 
Hair, Joseph F.

Title
: 
Marketing research : within a changing information environment

Author
: 
Hair, Joseph F.

ISBN
: 
9780072467635
 
9780072538397

Personal Author
: 
Hair, Joseph F.

Edition
: 
2nd ed., International ed.

Publication Information
: 
Boston : McGraw-Hill/Irwin, ©2003.

Physical Description
: 
xxiii, 720 pages : illustrations ; 27 cm + 1 CD-ROM (4 3/4 in.).

Series
: 
McGraw-Hill/Irwin series in marketing
 
McGraw-Hill/Irwin series in marketing.

General Note
: 
CD-ROM has title: SPSS student version 11.0 for Windows.
 
"ISBN 0-07-246757-6 part of 0-07-253839-2"--Page 4 of cover.

Subject Term
: 
Marketing research.

Added Author
: 
Bush, Robert P.
 
Ortinau, David J.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownGeneral Books000039390658.83 HAI1