Introduction / How We Learn What We Learn -- Education in an Adolescent Profession / Raising the Bar for Higher Education / Liberal Arts Is Old News / Graphic Design Education as a Liberal Art: Design and Knowledge in the University and the "Real World" / Liberal Arts and Graphic Design: Six Cautionary Questions / Anxious about the Future? / That Was Then: Corrections & Amplifications / Catching Up with the Past: Shifting the Pedagogical Paradigm / Legacy of a 1960s Credo / Graphic Design Family Values / What Is "Professional" about Professional Education? / Emptying the Spoon, Enlarging the Plate: Some Thoughts on Graphic Design Education / Design Rockism / From Form to Context: Teaching a Different Type of Design History / Principles Before Style: Questions in Design History / The Case for Critical History / Putting Criticism into Critique / Remaking Theory, Rethinking Practice / Talking Theory / Teaching Practice / Writing Now: Journalism, Criticism, Critical Journalism / Circling the Desert: The Illusion of Progress / What This Country Needs Is a Good Five-Year Design Program / Distinctive Opportunities