The marketing game! : with student CD-Rom
by
 
Mason, Charlotte H.

Title
: 
The marketing game! : with student CD-Rom

Author
: 
Mason, Charlotte H.

ISBN
: 
9780072513806

Personal Author
: 
Mason, Charlotte H.

Edition
: 
3rd ed.

Publication Information
: 
Boston, Mass. : McGraw-Hill/Irwin, c2002.

Physical Description
: 
xviii, 100 p : ill., forms ; 28 cm + 1 CD-ROM (4 3/4 in.)

General Note
: 
Includes index.

Contents
: 
Introduction to the marketing game! -- The market opportunity -- Marketing department responsibilities -- Submitting the marketing plan -- Submitting an expanded marketing plan -- Supporting the marketing plan -- A new market opportunity.

Subject Term
: 
Management games.
 
Marketing -- Decision making.
 
Management games. (OCoLC)fst01007265
 
Marketing -- Decision making. (OCoLC)fst01010188

Added Author
: 
Perreault, William D.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
RC BraamfonteinGeneral Books000018358658.8 MAS1
RC Pretoria CBDGeneral Books000030415658.802 MAS1
VEGA BordeauxGeneral Books000005750658.802 MAS1
VEGA BordeauxGeneral Books000005949658.802 MAS2
VEGA Cape TownGeneral Books000039407658.802 MAS1
VEGA Cape TownGeneral Books000039408658.802 MAS2
VEGA DurbanGeneral Books000014536658.802 MAS1