Sec. I. The challenge of entrepreneurship: Ch. 1. The foundations of entrepreneurship -- Ch. 2. Inside the entrepreneurial mind: from ideas to reality -- Sec. II. Building the business plan: Beginning considerations : Ch. 3. Strategic management and the entrepreneur -- Ch. 4. Forms of business ownership and franchising -- Ch. 5. Buying an existing business -- Sec. III. Building the business plan: Marketing considerations : Ch. 6. Building a powerful marketing plan -- Ch. 7. E-commerce and the entrepreneur -- Ch. 8. Integrated marketing communications and pricing strategies -- Sec. IV. Building the business plan: financial considerations : Ch. 9. Managing cash flow -- Ch. 10. Creating a successful financial plan -- Ch. 11. Crafting a winning business plan -- Sec. V. Putting the plan to work : building a competitive edge : Ch. 12. Sources of financing: debt and equity -- Ch. 13. Choosing the right location and layout -- Ch. 14. Global aspects of entrepreneurship -- Ch. 15. Leading the growing company and planning for management succession.