Basic marketing : a global-managerial approach
by
 
Perreault, William D.

Title
: 
Basic marketing : a global-managerial approach

Author
: 
Perreault, William D.

ISBN
: 
9780072288407
 
9780072281484
 
9780256209822
 
9780071158336

Personal Author
: 
Perreault, William D.

Edition
: 
13th ed.

Publication Information
: 
Boston : Irwin/McGraw-Hill, ©1999.

Physical Description
: 
xxiv, 791, 31 pages : illustrations ; 29 cm + 1 computer optical disc (4 3/4 in.).

Series
: 
The Irwin/McGraw-Hill series in marketing
 
Irwin/McGraw-Hill series in marketing.

Subject Term
: 
Marketing -- Management.

Added Author
: 
McCarthy, E. Jerome (Edmund Jerome)


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC Cape TownGeneral Books000000943658.8 PER1
VEGA BordeauxGeneral Books000006129658.8 PER1
VEGA BordeauxGeneral Books000005936658.8 PER2
VEGA Cape TownGeneral Books000035186658.8 PER1